SIR Richard Branson and Virgin Media has hired David Tennant to promote their media offering.

The first in a new series of ads will appear during Britain's Got Talent on ITV1 tomorrow.  David will be showing off his “time travelling” expertise base going through his own back catalogue using the Virgin Media service.

Via Coventry Telegraph:

Virgin Media director of advertising and sponsorship Richard Larcombe said: "Building on the huge success of our recent TiVo campaign and Usain Bolt and Richard in our superfast broadband ads, the new Collections creative brings together the best of both in a fully integrated offering.

"The new work uses the superiority of our products to deliver on value, simplicity and choice, all signed and sealed with a Virgin sense of humour."

Thanks David-Tennant.com