Yesterday, it was announced that there will soon be a range of Tree Fu Tom toys to accompany the hit BBC children’s series. This morning, early details of more Tree Fu Tom merchandise has been revealed as details are released of six further licensing deals that have been struck between producers FremantleMedia Enterprises and their partners for products in the UK and Eire. An article on the licensing.biz website also indicates that the first official merchandise will start to appear from spring and summer 2013 when the toys, books and apparel will launch. Other items will appear in the autumn.
New items announced today include a clothing range, bags, bedroom accessories and tableware. There is also a four-year deal with Random House Children’s Publishers to produce a range of books: we gave pre-order details yesterday.
The full Licencing.biz article reads:
FME secures six deals as interest in new pre-school property soars.
FremantleMedia Enterprises has revealed a raft of new partners in the UK and Eire for its pre-school brand Tree Fu Tom.
Random House Children’s Publishers has signed up for publishing; Aykroyd and TDP are on board for children’s nightwear and underwear; Trade Mark Collections will produce bags, wallets and umbrellas; Spearmark has been chosen for lunchware, tableware, drinkware and lighting; Worlds Apart has bedroom and play accessories; while Character World has picked up bedroom textiles, furniture and accessories.
Under the four-year deal, RHCP has the publishing rights for all categories, apart from annuals.
The licensing programme will begin its full roll out next year with toys, publishing and apparel launching in spring/summer, followed by all other major categories in autumn/winter.
“Tree Fu Tom has been a huge hit on screen and the reaction from within the industry has been incredible,” said Pindy O’Brien, FME VP UK brand licensing and retail. “We are delighted to announce this prestigious set of new partners and look forward to working with them to develop a magical product range.”
Thanks to Blue-Zoo for the info. Blue-Zoo tweeted on Wednesday that work on the next series of Tree Fu Tom was nearly done. The animated series, featuring the voices of David Tennant and Sophie Aldred has proved to be a massive success for BBC kids’ channel CBeebies and fans are eagerly awaiting the new episodes.